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<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Wed, 10 Mar 2010 12:38:59 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Powre Plant Blog</title><subtitle>Powre Plant Blog</subtitle><id>http://www.powreplant.com/powre-plant-blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.powreplant.com/powre-plant-blog/"/><link rel="self" type="application/atom+xml" href="http://www.powreplant.com/powre-plant-blog/atom.xml"/><updated>2009-12-18T21:27:32Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.9.2 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Real Estate News Beyond Salt Lake City</title><category term="Random Real Estate News"/><category term="Salt Lake City Real Estate"/><id>http://www.powreplant.com/powre-plant-blog/2009/12/18/real-estate-news-beyond-salt-lake-city.html</id><link rel="alternate" type="text/html" href="http://www.powreplant.com/powre-plant-blog/2009/12/18/real-estate-news-beyond-salt-lake-city.html"/><author><name>mdruce</name></author><published>2009-12-18T21:21:17Z</published><updated>2009-12-18T21:21:17Z</updated><content type="html" xml:lang="en-US"><![CDATA[<h3>I DON&rsquo;T HAVE A PROBLEM, YOU HAVE A PROBLEM</h3>
<p>25 percent of loan defaults in certain states are driven by strategy, not necessity.&nbsp; They are leaving their home behind not because they can&rsquo;t pay, but because they don&rsquo;t want to.&nbsp; In California, the fastest growing category of loan defaults is made up of people with high FICO scores.&nbsp; The bailout mentality of 2009 appears to have created a moral disconnect.&nbsp; Future generations will be paying for selfish behavior, not predatory lending.&nbsp;</p>
<h3>MORE CREDIT DEFAULTS TO COME</h3>
<p>Mark Green, CEO of FICO, predicts the next six months will lead to more mortgage and credit card defaults.&nbsp; &ldquo;I&rsquo;m a notch less sanguine than some financial observers are,&rdquo; said Green, in an interview with Bloomberg.&nbsp;</p>
<h3>DISTRESSED PRICES ARE THE NEW NORM</h3>
<p>Distressed sales increased to 33 percent of all home sales nationally last month. The high inventory of distressed properties on the market is now heavily influencing buyers&rsquo; perceptions of home prices.&nbsp; Buyers are beginning to treat every home as if it were in foreclosure waiting to happen.&nbsp;</p>
<h3>EXTERIOR IMPROVEMENTS GIVE THE MOST BANG FOR YOUR BUCK</h3>
<p>Eight out of the top 10 home improvement projects that returned the most money for resale were exterior remodeling projects under $14,000.&nbsp; This figure is from the results of the 2009 Remodeling Cost vs. Value Report based on a REALTOR survey.&nbsp; This confirms the importance of a home&rsquo;s curb appeal and first impression.&nbsp; Other improvements in the top ten included finishing the attic bedroom and minor kitchen upgrades.</p>]]></content></entry><entry><title>Creative Financing Making a Comeback</title><category term="Lease Options"/><category term="Mike's Top-10 Take-a-ways"/><category term="Salt Lake City Lease Options"/><id>http://www.powreplant.com/powre-plant-blog/2009/12/11/creative-financing-making-a-comeback.html</id><link rel="alternate" type="text/html" href="http://www.powreplant.com/powre-plant-blog/2009/12/11/creative-financing-making-a-comeback.html"/><author><name>mdruce</name></author><published>2009-12-11T21:21:38Z</published><updated>2009-12-11T21:21:38Z</updated><content type="html" xml:lang="en-US"><![CDATA[<h3>NAR Convention Series:&nbsp; Mike&rsquo;s Top-10 Take-a-ways</h3>
<h2><strong><span style="font-size: 120%;">Watch Out for Lease Option Land Mines</span></strong></h2>
<p>Lease-Options and Seller Financing have become more and more prevalent in Salt Lake City since the market downturn.&nbsp; In the right hands and under the right conditions, unconventional&nbsp;real estate transactions can save the day for both buyers and sellers.</p>
<p><span class="full-image-float-right ssNonEditable"><img src="http://www.powreplant.com/storage/Oliver%20Fascona.jpg?__SQUARESPACE_CACHEVERSION=1260567832715" alt="" /><span class="thumbnail-caption" style="width: 119px;">Oliver Frascona, Esq. </span></span>I attended a fantastic course led by real estate attorney <em>Oliver Frascona, Esq</em>.&nbsp; He revealed several hidden land-mines inherent in using Lease Option Contracts (one of which cost me $32,000 in attorney&rsquo;s fees in 2009).&nbsp;</p>
<p>Lease option contracts are not bad.&nbsp; But in many cases, it may be better to have an attorney draft an All Inclusive Deed of Trust Contract (a.k.a The Wrap). Wrap contracts may have less risk, and may provide greater tax benefits to the buyer.</p>
<p>You&rsquo;ll find that many real estate agents and title companies in Utah are weary of these types of contracts because of the <em>Due on Sale or Transfer Clause</em> included in most mortgages.&nbsp; Essentially, the Due on Sale clause gives the owner of the&nbsp;loan the right to call the entire balance due and payable if the Deed is transferred to a third-party that&rsquo;s not a signer on the loan. But the key concept here is the lender has the &ldquo;right&rdquo;, it does not mean that they will exercise that right.</p>
<p>Considering the problems that most banks are facing today, one would assume that last thing they want is to take ownership of yet another home; assuming all mortgage payments, taxes and insurance are current.</p>
<p>If a homeowner gets backed-up against a wall and can&rsquo;t afford to make another payment, a lease-option or wrap transaction may be the best alternative.&nbsp; It keeps the home out of foreclosure, reduces stress on the neighborhood and gives someone else a shot at home ownership.</p>
<p>I&rsquo;m ending this post with a CMA disclosure: I&rsquo;m not an attorney and I&rsquo;m not licensed to provide legal advice in the State of Utah.&nbsp; Utah REALTORS have the authority to execute State approved Short Sale Contracts, but the All Inclusive Deed of Trust contracts must be drafted by an attorney. In my opinion, the protection and benefits afforded by the wrap contract is worth the extra $350 legal fee and far out-way the risk of the Due on Sale or Transfer clause.</p>
<p>Want more details and a referral to a good real estate attorney?&nbsp; Send me an email:&nbsp; <a href="mailto:md@michaeldruce.com">md@michaeldruce.com</a>.&nbsp; I&rsquo;ll hook you up.</p>]]></content></entry><entry><title>The Harvard Negotiation Project</title><category term="Michael Druce"/><category term="Mike's Top-10 Take-a-ways"/><category term="Negotiation"/><id>http://www.powreplant.com/powre-plant-blog/2009/12/10/the-harvard-negotiation-project.html</id><link rel="alternate" type="text/html" href="http://www.powreplant.com/powre-plant-blog/2009/12/10/the-harvard-negotiation-project.html"/><author><name>mdruce</name></author><published>2009-12-10T19:18:40Z</published><updated>2009-12-10T19:18:40Z</updated><content type="html" xml:lang="en-US"><![CDATA[<h3>NAR Convention Series:&nbsp; Mike&rsquo;s Top-10 Take-a-ways</h3>
<p><span style="font-size: 150%;"><strong>How do you turn an ordinarily calm person into an emotional wreck?</strong></span>&nbsp;</p>
<p><span class="full-image-float-right ssNonEditable"><span><img src="http://www.powreplant.com/storage/Beyond%20Reason%20Book.gif?__SQUARESPACE_CACHEVERSION=1260473536142" alt="" /></span><span class="thumbnail-caption" style="width: 195px;">Beyond Reason</span></span>Present them with a difficult decision; that involves lots of money; that affects their quality of life; that&rsquo;s really difficult to undo.&nbsp; In other words, buying and selling a home can unravel just about anyone.</p>
<p>One of my favorite courses at this years NAR was led by <a href="http://www.internationalnegotiation.org/about/faculty-affiliates/46-shapiro">Daniel Shapiro</a>, Director of the <em>Harvard</em> <em>Negotiation Project</em>.&nbsp; He highlighted the five core emotional concerns that impact nearly every negotiation.&nbsp; Through more than ten years of research they&rsquo;ve learned that <strong>Appreciation</strong>, <strong>Autonomy</strong>, <strong>Affiliation</strong>, <strong>Status</strong> and <strong>Role</strong> effect every negotiation.&nbsp; The key of course, is to fully understand the effects that these powerful emotional concerns have on the negotiation, and to use them to create trust and acceptance from the other party.</p>
<p>Of the five core emotions, the most universal tool in the tool-box is Appreciation.&nbsp; If people feel misunderstood, devalued or unheard, you&rsquo;re less likely to succeed in influencing the other party to your cause.&nbsp; The second is Autonomy.&nbsp; If people feel as if they have lost their freedom to make decisions without imposition, they begin to listen and cooperate less.</p>
<p>It&rsquo;s surprising how much technology has changed the negotiating process in real estate.&nbsp; It&rsquo;s difficult to address a buyer or seller&rsquo;s emotional concerns when most of your communication is by fax, email and phone.&nbsp; The best agents understand the importance of communication, listening and building relationships.&nbsp; They start by dealing with the emotional concerns of the other REALTOR.&nbsp; If they can establish trust with them, they might open-up and reveal the true emotions and needs of their clients.</p>
<p><strong>My favorite take-a-way from Mr. Shapiro:&nbsp; &ldquo;We have all been negotiating since we learned to cry for our milk.&nbsp; Unfortunately, some people have not changed their strategy since&rdquo;.</strong></p>]]></content></entry><entry><title>The Latest in Utah Luxury Homes</title><category term="Luxury Real Estate"/><category term="Mike's Top-10 Take-a-ways"/><category term="Salt Lake City Luxury Real Estate"/><id>http://www.powreplant.com/powre-plant-blog/2009/12/7/the-latest-in-utah-luxury-homes.html</id><link rel="alternate" type="text/html" href="http://www.powreplant.com/powre-plant-blog/2009/12/7/the-latest-in-utah-luxury-homes.html"/><author><name>mdruce</name></author><published>2009-12-08T00:45:54Z</published><updated>2009-12-08T00:45:54Z</updated><content type="html" xml:lang="en-US"><![CDATA[<h3>NAR Convention Series:&nbsp; Mike's Top-10 Take-a-ways <br /><span style="font-size: 150%;">Romancing the Home</span></h3>
<p>&nbsp;</p>
<p><span class="full-image-float-right ssNonEditable"><img style="width: 320px;" src="http://www.powreplant.com/storage/Luxury%20Home.jpg?__SQUARESPACE_CACHEVERSION=1260235208328" alt="" /></span>Luxury markets are defined as the top 10% of homes in any given market, measured by price, but never less than $500,000.&nbsp;</p>
<p>There&rsquo;s currently a 30-month inventory of homes priced over $1,000,000 in the Salt Lake City area. Total transactions are off by 25% from a year ago. This is shaping up to be one of the weakest categories of real estate in 2010.</p>
<p>This year at the NAR Convention, I attended two great courses led by Laurie Moore, Director of the <em>Institute of Luxury Home Marketing</em>.&nbsp; The overriding theme:&nbsp; Now, more than ever, luxury sellers are in need of agents that are <span style="text-decoration: underline;">entrepreneurial problems solvers </span>and <span style="text-decoration: underline;">great marketers</span>.&nbsp;</p>
<h3>Luxury Market Trends:</h3>
<ul>
<li>Mortgage defaults on Jumbo Loans (loans over $750,000) are now twice the rate of Conventional Loans.&nbsp; This means a growing inventory of short sales and foreclosures of luxury properties.<br />&nbsp;</li>
<li>Attitudes and motivations are shifting away from conspicuous consumption, to comfortable and peaceful luxury.<br />&nbsp;</li>
<li>Design esthetics are shifting as younger buyers enter the category.&nbsp; A low carbon foot-print is growing in importance.<br />&nbsp;</li>
<li>All-cash bargain hunters are on the move.</li>
</ul>
<p><strong>My favorite take-a-way from the panel of experts is a strategy called Romancing the Home.&nbsp; It&rsquo;s based on the premise that every home has a story to tell that is unique.&nbsp; The best marketers are telling stories that are compelling, visual and emotional.&nbsp; The more detail, the better.</strong></p>]]></content></entry><entry><title>Salt Lake City Real Estate Update</title><category term="Local Trends"/><category term="Salt Lake City Real Estate Report"/><id>http://www.powreplant.com/powre-plant-blog/2009/10/8/salt-lake-city-real-estate-update.html</id><link rel="alternate" type="text/html" href="http://www.powreplant.com/powre-plant-blog/2009/10/8/salt-lake-city-real-estate-update.html"/><author><name>mdruce</name></author><published>2009-10-08T21:12:37Z</published><updated>2009-10-08T21:12:37Z</updated><content type="html" xml:lang="en-US"><![CDATA[<h2>Summary of Q3 Real Estate in Salt Lake County</h2>
<h3 style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">Homes Sold in the 3rd Quarter</span></span></h3>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">Total = 2,434</span></span></p>
<p style="margin: 0in 0in 0pt;">&nbsp;</p>
<h3 style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">Under $300,000</span></span></h3>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">1,752&nbsp;units or 72% of all transactions</span></span></p>
<p style="margin: 0in 0in 0pt;">&nbsp;</p>
<h3 style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">$301,000 &ndash; $500,000</span></span></h3>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">538&nbsp;units or 22% of all transactions</span></span></p>
<p style="margin: 0in 0in 0pt;">&nbsp;</p>
<h3 style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">$501,000 - $1,000,000</span></span></h3>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">127&nbsp;units or 5% of all transactions</span></span></p>
<p style="margin: 0in 0in 0pt;">&nbsp;</p>
<h3 style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">$1,000,000 and Above</span></span></h3>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">17&nbsp;units or less than 1% of all transactions</span></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">&nbsp;</span></span></p>
<h3 style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">Total Short Sale Transactions Closed</span></span></h3>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">309</span></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">&nbsp;</span></span></p>
<h3 style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">Active Listings in Salt Lake County&nbsp;(10/02/2009)</span></span></h3>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">5,866</span></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">&nbsp;</span></span></p>
<h3 style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">Active Short Sale Listings (10/02/2009)</span></span></h3>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">1,339 or 23% of the total active inventory</span></span></p>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">&nbsp;</span></span></p>
<h3 style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">Short Sale Listings Under Contract (10/02/2009)</span></span></h3>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">217</span></span></p>]]></content></entry><entry><title>The 4 P's of House Marketing - Property, Price, Place, Promotion</title><category term="House Marketing Tips"/><category term="Pricing"/><category term="Real Estate Marketing"/><category term="Salt Lake City"/><id>http://www.powreplant.com/powre-plant-blog/2009/10/7/the-4-ps-of-house-marketing-property-price-place-promotion.html</id><link rel="alternate" type="text/html" href="http://www.powreplant.com/powre-plant-blog/2009/10/7/the-4-ps-of-house-marketing-property-price-place-promotion.html"/><author><name>mdruce</name></author><published>2009-10-07T21:05:51Z</published><updated>2009-10-07T21:05:51Z</updated><content type="html" xml:lang="en-US"><![CDATA[<h3>P#1: Property - Is it really a creme-puff ?</h3>
<p>We start here.&nbsp; The home is the tangible product that we are selling.&nbsp; Like any tangible consumer product, it can be beautiful, useful, and irresistible, regardless of its&rsquo; price. On the other hand, sometimes the price of a product is so good that the price makes the product irresistible, despite the condition or design of the product.&nbsp; Sometimes the product is great, but the price is so high, that only a select few can afford it. Or the product is so bad, that despite the low price, only a select few would even consider it.</p>
<p>The challenge for most home sellers is to make an honest determination as to how their house is positioned in the product mix.&nbsp; Here&rsquo;s an example:&nbsp; At the time of this writing there are twenty-two homes listed in the Sugar House area that are very similar in size (1,800sq.ft &ndash; 2,000sq.ft).&nbsp; The lowest priced home is listed at $220,000 and the highest priced home is listed at $479,000.&nbsp; Which home will sell first?&nbsp;&nbsp;&nbsp;</p>
<table border="0" cellspacing="0" cellpadding="0" width="465">
<tbody>
<tr>
<td width="155">&nbsp;</td>
<td>&nbsp;<span class="full-image-block ssNonEditable"><img style="width: 100px;" src="http://www.powreplant.com/storage/Low%20Price.jpg?__SQUARESPACE_CACHEVERSION=1254950008778" alt="" /></span></td>
<td>&nbsp;<span class="full-image-block ssNonEditable"><img style="width: 100px;" src="http://www.powreplant.com/storage/High%20Price.jpg?__SQUARESPACE_CACHEVERSION=1254950036081" alt="" /></span></td>
</tr>
<tr>
<td>
<p><strong><span style="color: black;">MLS#:</span></strong><span style="color: black;">&nbsp;</span></p>
</td>
<td>
<p><span style="color: black;">909313</span></p>
</td>
<td>
<p><span style="color: black;">912505</span></p>
</td>
</tr>
<tr>
<td>
<p><strong><span style="color: black;">List Date:</span></strong><span style="color: black;">&nbsp;</span></p>
</td>
<td>
<p><span style="color: black;">08/27/2009</span></p>
</td>
<td>
<p><span style="color: black;">09/10/2009</span></p>
</td>
</tr>
<tr>
<td>
<p><strong><span style="color: black;">Status:</span></strong><span style="color: black;">&nbsp;</span></p>
</td>
<td>
<p><span style="color: black;">Active</span></p>
</td>
<td>
<p><span style="color: black;">Active</span></p>
</td>
</tr>
<tr>
<td>
<p><strong><span style="color: black;">UnderConst:</span></strong><span style="color: black;">&nbsp;</span></p>
</td>
<td>
<p><span style="color: black;">No</span></p>
</td>
<td>
<p><span style="color: black;">No</span></p>
</td>
</tr>
<tr>
<td>
<p><strong><span style="color: black;">List Price:</span></strong><span style="color: black;">&nbsp;</span></p>
</td>
<td>
<p><span style="color: black;"><span style="color: black;">$220,000</span></span></p>
</td>
<td>
<p><span style="color: black;"><span style="color: black;">$479,000</span></span></p>
</td>
</tr>
<tr>
<td>
<p><strong><span style="color: black;">Price/Sq Ft Inc Lot:</span></strong><span style="color: black;">&nbsp;</span></p>
</td>
<td>
<p><span style="color: black;">$115.30</span></p>
</td>
<td>
<p><span style="color: black;">$248.44</span></p>
</td>
</tr>
<tr>
<td>
<p><strong><span style="color: black;">Type:</span></strong><span style="color: black;">&nbsp;</span></p>
</td>
<td>
<p><span style="color: black;">Single Family</span></p>
</td>
<td>
<p><span style="color: black;">Single Family</span></p>
</td>
</tr>
<tr>
<td>
<p><strong><span style="color: black;">Style:</span></strong><span style="color: black;">&nbsp;</span></p>
</td>
<td>
<p><span style="color: black;">Bungalo/Cottage</span></p>
</td>
<td>
<p><span style="color: black;">Bungalo/Cottage</span></p>
</td>
</tr>
<tr>
<td>
<p><strong><span style="color: black;">House #:</span></strong><span style="color: black;">&nbsp;</span></p>
</td>
<td>
<p><span style="color: black;">1136 E</span></p>
</td>
<td>
<p><span style="color: black;">1555 S</span></p>
</td>
</tr>
<tr>
<td>
<p><strong><span style="color: black;">Street:</span></strong><span style="color: black;">&nbsp;</span></p>
</td>
<td>
<p><span style="color: black;">1300 S </span></p>
</td>
<td>
<p><span style="color: black;">1400 E </span></p>
</td>
</tr>
<tr>
<td>
<p><strong><span style="color: black;">Unit #:</span></strong><span style="color: black;">&nbsp;</span></p>
</td>
<td>
<p><span style="color: black;">&nbsp;</span></p>
</td>
<td>
<p><span style="color: black;">&nbsp;</span></p>
</td>
</tr>
<tr>
<td>
<p><strong><span style="color: black;">City:</span></strong><span style="color: black;">&nbsp;</span></p>
</td>
<td>
<p><span style="color: black;">Salt Lake City&nbsp;</span></p>
</td>
<td>
<p><span style="color: black;">Salt Lake City&nbsp;</span></p>
</td>
</tr>
<tr>
<td>
<p><strong><span style="color: black;">State,Zip:</span></strong><span style="color: black;">&nbsp;</span></p>
</td>
<td>
<p><span style="color: black;">UT, 84105</span></p>
</td>
<td>
<p><span style="color: black;">UT, 84105</span></p>
</td>
</tr>
<tr>
<td>
<p><span style="color: black;">&nbsp;</span></p>
</td>
<td>
<p><span style="color: black;">&nbsp;</span></p>
</td>
<td>
<p><span style="color: black;">&nbsp;</span></p>
</td>
</tr>
</tbody>
</table>
<h3><span style="font-size: 110%;">The Answer:&nbsp;</span></h3>
<p>It depends.&nbsp; Based on price alone, we would assume the house on the right must be in fantastic condition.&nbsp; Is it?&nbsp; It has an extra bedroom and bath.&nbsp; It also has a two- car garage.&nbsp; Is that alone worth the extra $250,000 to the buyer?&nbsp; I could build a 2-car garage for $15,000 and could add a bedroom and bathroom for about $10,000.</p>
<h3><span style="font-size: 110%;">Here&rsquo;s another question:&nbsp;</span></h3>
<p>If the seller made $25,000 worth of improvements to the house on the left, could they sell it for $300,000?&nbsp; A net gain of 25% or $55,000?&nbsp; Maybe.&nbsp;</p>
<p>For those of you familiar with the Sugar House area you will notice that some of the price disparity can be attributed to Place (location) alone, the next &ldquo;P&rdquo; in the marketing matrix.&nbsp; The lower priced house is located on 1300 South, a busy street.&nbsp; A physical characteristic that can&rsquo;t be changed.&nbsp; The higher priced home is located within walking distance of the coveted 15th &amp; 15th neighborhood.&nbsp;</p>
<p>So how does a home seller go about maximizing the selling price of a home?&nbsp; What if the goal is to minimize the time on market?&nbsp; Can certain REALTORS sell homes faster and for more money?</p>
<p>As you can see, the house IS the biggest differentiator.&nbsp; The condition of the house will play a central role in determining its&rsquo; selling price and time on market.</p>
<p>A few&nbsp;weeks ago&nbsp;I toured three clients through 68 houses in 72-hours.&nbsp; Of those 68 houses, maybe four (5%) were in great selling condition.&nbsp; Defined:</p>
<ul>
<li>Recently painted</li>
<li>Generally updated</li>
<li>Very clean</li>
<li>Without the smell of its&rsquo; owners</li>
<li>De-cluttered</li>
<li>Landscaped</li>
<li>Without notable need&nbsp;of repair</li>
</ul>
<p>The REALTORS biggest challenge regarding this marketing category is in their ability to have a frank discussion with the home seller regarding the true condition of the home.&nbsp; Most can&rsquo;t handle it.&nbsp;</p>
<p><span class="full-image-float-right ssNonEditable"><img style="width: 150px;" src="http://www.powreplant.com/storage/Emigration%20Canyon.jpg?__SQUARESPACE_CACHEVERSION=1254950505522" alt="" /><span class="thumbnail-caption" style="width: 150px;">The One That Got Away</span></span>I know first-hand the affect that a frank discussion regarding price and condition can have on a home seller.&nbsp; The news was delivered to me like this:&nbsp; &ldquo;Michael, we were very impressed with you.&nbsp; You clearly know the real estate market. But, we&rsquo;ve decided to go with an agent that demonstrated a greater passion for our mother&rsquo;s home&rdquo;.&nbsp; The agent that was awarded the listing of this fixer-upper, based on passion, listed on 8/17/07 for $1,500,000 (on the price opinion of the seller&rsquo;s brother&hellip;who knows Steve Wynn, and therefore knows real estate).&nbsp; The home eventually sold on 7/24/2008 for $350,000.</p>
<p>No, I&rsquo;m not bitter.&nbsp; The experience taught me a very valuable lesson.&nbsp; I&rsquo;m in the business of selling real estate&hellip;not listing real estate.</p>]]></content></entry><entry><title>If you’re in the market to buy a home and you learn that your favorite home is a short-sale or a potential short-sale, how much should you offer?</title><category term="Salt Lake City Foreclosures"/><category term="Salt Lake City Short Sales"/><category term="Short Sales in Salt Lake"/><id>http://www.powreplant.com/powre-plant-blog/2009/9/15/if-youre-in-the-market-to-buy-a-home-and-you-learn-that-your.html</id><link rel="alternate" type="text/html" href="http://www.powreplant.com/powre-plant-blog/2009/9/15/if-youre-in-the-market-to-buy-a-home-and-you-learn-that-your.html"/><author><name>mdruce</name></author><published>2009-09-15T18:42:16Z</published><updated>2009-09-15T18:42:16Z</updated><content type="html" xml:lang="en-US"><![CDATA[<h3>Based on our analysis of 200 successful short-sale transactions in Salt Lake County, there is a 54% chance that the home will sell at or above the list price.</h3>
<p>The average price spread between the list price and sold price in the last 60-days was approximately 4%.&nbsp;With 54% of the transactions closed at or above the listing price, this clearly&nbsp;indicates that the distressed home sellers and lenders are setting their list price with little or no-room for negotiation.</p>
<h3><span style="font-size: 110%;">Here are some very important questions you should ask before you decide to chase a short-sale listing:<span class="full-image-float-right ssNonEditable"><span><img src="http://www.powreplant.com/storage/Bluffdale-Home-Short-Sale.jpg?__SQUARESPACE_CACHEVERSION=1253041747469" alt="" /></span><span class="thumbnail-caption" style="width: 216px;">List Price: $455,000 Sold Price: $455,000 Sold: 7/22/2009</span></span><br /><br /></span></h3>
<p><span style="font-size: 110%;"><strong>Has the bank approved the short-sale listing price?<br /></strong></span>If not, the list price means nothing.&nbsp; It&rsquo;s nothing more than a hopeful price set by a distressed homeowner and a listing agent.&nbsp; Some inexperienced agents will use an unreasonably low listing price to lure homebuyers to the listing.&nbsp; This type of listing is a waste of everyone&rsquo;s time.&nbsp; You can generally weed them out with a quick analysis of the 30-60-90 day comparables.&nbsp; If the list price is 30% below the lowest comps in the neighborhood, and the price has not been pre-approved by the lender, there is a very slim chance that the bank will give your offer the time of day.</p>
<p><span style="font-size: 110%;"><strong>What was the net transaction value of the most recent sales of like properties within the neighborhood (comparables)?&nbsp; What&rsquo;s the average price per square foot? How long were they on the market?<br /></strong></span>The lender will most likely order a BPO (broker price opinion) in place of a professional appraisal.&nbsp; The BPO will be based on the same criteria that you&rsquo;ll be using.&nbsp; The bank will make pricing determinations based on the comps.&nbsp; The lender will generally set a price that is at the low-end or below market comps.&nbsp; Offers will be reviewed within a pre-defined framework that varies by loan type and lender.</p>
<p><span style="font-size: 110%;"><strong>Has the homeowner submitted a complete short-sale package to the bank?&nbsp; Has the bank confirmed receipt of the package and its completeness?</strong></span>&nbsp; <br />The short-sale package should be complete and thorough so the lender doesn&rsquo;t have to spend any time chasing down documents and facts.&nbsp; If they do, the file could easily end up in the bottom of the pile.&nbsp; An incomplete package can hold-up the offer review process for weeks.</p>
<p><span style="font-size: 110%;"><strong>What price did the seller pay for the home?&nbsp; How much does the seller owe on the first mortgage?<br /></strong></span>These answers will give you a clear idea of the spread between the short-sale price and the previous market value of the property.&nbsp; Your real estate agent can easily look-up historical transactions that were listed on the MLS.&nbsp; Mortgage balances are more difficult to come by.&nbsp; If the seller will not disclose the mortgage data, you can get a pretty good idea of what the principle balance of the loan&nbsp;is&nbsp;by researching the deed of trust&nbsp;through public records.</p>
<p>In general, I like to make a practice of researching the deed before writing an offer.&nbsp; It will eliminate many of the surprises that most buyers learn long-after they get attached to the home.</p>]]></content></entry><entry><title>Down Payment Assistance for First Time Home Buyers is Here</title><id>http://www.powreplant.com/powre-plant-blog/2009/9/10/down-payment-assistance-for-first-time-home-buyers-is-here.html</id><link rel="alternate" type="text/html" href="http://www.powreplant.com/powre-plant-blog/2009/9/10/down-payment-assistance-for-first-time-home-buyers-is-here.html"/><author><name>mdruce</name></author><published>2009-09-10T21:21:06Z</published><updated>2009-09-10T21:21:06Z</updated><content type="html" xml:lang="en-US"><![CDATA[<h3>Utah Housing Corporation launches program to monetize home-buyer tax credit</h3>
<p>Home buyers who use a Utah Housing Corporation loan can now use the first-time home buyer tax credit to help with their down payment and closing costs through a new monetization program called Equity Now.</p>
<p>Under the program, home buyers will take out a first and second mortgage, which can be up to 6 percent of the first mortgage amount. Because the first-time home buyer tax credit funds are not available before a home purchase, the second mortgage will help pay for down payment and closing costs the buyer likely would have paid for with the credit.</p>
<p>After closing, qualified buyers will file an amended 2008 tax return to receive the tax credit. For buyers who put the full tax credit amount toward their second mortgage (up to six months after closing), Utah Housing Corporation will credit $100 to the second mortgage. For many borrowers, the tax credit will provide near-instant equity by substantially lowering or even eliminating the second mortgage balance.</p>
<p>To learn more about the program and eligibility requirements, contact Michael Druce at 801-550-7255 or <a href="mailto:md@michaeldruce.com">md@michaeldruce.com</a></p>]]></content></entry><entry><title>Salt Lake City Real Estate</title><category term="Local Trends"/><category term="Salt Lake City Real Estate"/><id>http://www.powreplant.com/powre-plant-blog/2009/8/27/salt-lake-city-real-estate.html</id><link rel="alternate" type="text/html" href="http://www.powreplant.com/powre-plant-blog/2009/8/27/salt-lake-city-real-estate.html"/><author><name>mdruce</name></author><published>2009-08-27T20:16:12Z</published><updated>2009-08-27T20:16:12Z</updated><content type="html" xml:lang="en-US"><![CDATA[<h2>A 30-day snap-shot by price range</h2>
<h3 style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">Homes Sold in the last 30-days</span></span></h3>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">Total = 788</span></span></p>
<p style="margin: 0in 0in 0pt;">&nbsp;</p>
<h3 style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">Under $300,000</span></span></h3>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">555&nbsp;units or 70% of all transactions</span></span></p>
<p style="margin: 0in 0in 0pt;">&nbsp;</p>
<h3 style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">$301,000 &ndash; $500,000</span></span></h3>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">177&nbsp;units or 22% of all transactions</span></span></p>
<p style="margin: 0in 0in 0pt;">&nbsp;</p>
<h3 style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">$501,000 - $1,000,000</span></span></h3>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">50&nbsp;units or 6% of all transactions</span></span></p>
<p style="margin: 0in 0in 0pt;">&nbsp;</p>
<h3 style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">$1,000,000 and Above</span></span></h3>
<p style="margin: 0in 0in 0pt;"><span style="font-family: 'Verdana', 'sans-serif'; font-size: 10pt;"><span style="color: #000000;">6&nbsp;units or less than 1% of all transactions</span></span></p>]]></content></entry><entry><title>When the Money Dried Up</title><category term="Local Trends"/><category term="utah home builders"/><category term="utah real estate"/><id>http://www.powreplant.com/powre-plant-blog/2009/8/27/when-the-money-dried-up.html</id><link rel="alternate" type="text/html" href="http://www.powreplant.com/powre-plant-blog/2009/8/27/when-the-money-dried-up.html"/><author><name>mdruce</name></author><published>2009-08-27T19:31:19Z</published><updated>2009-08-27T19:31:19Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-float-right ssNonEditable"><span><img src="http://www.powreplant.com/storage/Unfinished-Construction.jpg?__SQUARESPACE_CACHEVERSION=1251402144665" alt="" /></span><span class="thumbnail-caption" style="width: 216px;">Promontory Park City, Utah</span></span>Here's a couple of nuggets from the recent Home Builders&nbsp;Report released by James Wood, Director of the&nbsp;Bureau of Economic and Business Research at the University of Utah:</p>
<ul>
<li>Four out of five Utah home builders that were around in 2003 have closed their doors.<br /><br /></li>
<li>Utah&rsquo;s residential construction peaked in 2005 with 28,500 building permits.&nbsp; By 2008 the number of permits had dropped by 61.2%.<br /><br /></li>
<li>Eagle Mountain, Draper, Herriman and Saratoga Springs were the hardest hit areas, with a drop in building permits of more than 80%.<br /><br /></li>
<li>The collapse of Utah&rsquo;s housing bubble wiped out at least $20 billion in wealth and has eliminated more than 20,000 construction jobs.<br /><br /></li>
<li>Newly built, unoccupied homes doubled from 2007 to 2008.&nbsp; 2,623 houses were sitting empty in Utah&rsquo;s five biggest counties.<br /><br /></li>
<li>Newly built houses increased in size by 27% and the lot sizes decreased by 20% from 2000 to 2007<br /><br /></li>
<li>The 2008 Census estimated that 76.2% of all Utah households were home owners, the highest number in history.</li>
</ul>
<p>&nbsp;</p>]]></content></entry></feed>